Direct mail advertising

Direct mail advertising has remained one of the most efficient and cost – effective ways to reach potential customers since ancient times, even long before moveable type was invented. Thomas Jefferson himself loved to sit down with his mail order catalogs.

We live in a fast-paced, high tech world. We walk around with phones attached to our ears. We carry mini-computers and electronic personal assistants to keep in touch with a world filled with instant messaging and endless information. Yet when we get home from our busy day, there’s still one thing we do – we check our mail.

The Direct Mail industry has become quite a science over the years. We’re not just throwing confetti into the wind. We can toss terms around like “predictive analytics” and “demographic profile,” but all you really need to know is that a direct mail advertising campaign specifically targets your prospective customer base.

With today’s short attention span of busy families, you only have a matter of seconds to grab someone’s attention. With our vividly designed graphics and to-the-point message, out postcard program gives you the best chance to attract new customers.

Here’s what you get at Boise Direct, all for one price – there are no hidden fees, ever.
• Quality postcard stock (various sizes available)
• An experienced graphic team and professional copywriting
• Demographic marketing plan
• Mailing costs

The best part of a direct mail strategy is that the results are immediate, and the success of the campaign can easily be measured. If you need a cost-effective way to get your message to the right people, Boise Direct can be an important part of your marketing team  

Tina Smith

Director of Sales and Marketing