Residential Mailing List

A residential mailing list is a type of mailing list which allows for the selections of homes, apartments, P.O Boxes and businesses withins any given carier route. Selection of addresses is based upon carrier route demographics within specific radius specifications.

Residential mailing lists allow for a substantial postage savings! A residential mailing list allows for postage rates commonly in the fourteenth cent range and can produce a complete saturation of your complete market area.

This type of mailing list does not include individual names. Address headings include "Resident" or "Occupant."

Residential lists do allow for a geographical and demographical selection of your target audience. Each search yields a detailed report of available carrier routes within zip codes and a map outlining the placement of each carrier routes within zip codes and a map outlining the placement of each carrier route within the radius selection. As the customer you have the ability to select from the following demographics inside a residential mailing list. The report and map below will show an example of a radius search. 

• Annual Incomes
• Age
• Home Value
• Percentage of Houses with Children
• Distance

The distance column allows you to keep the distance between you and your potential customers at a manageable length.We suggest  never being outside of a five mile radius.  

The noted map allow you to view the geographical limitations, and pinpoint neighborhoods you may know as excellent producers. Boise direct watches for natural boundaries, such as rivers, major freeway crossings, lakes, and mountains. We have found that potential customers are less likely to traverse a series of major geographical obstacles to join and consistently use a certain location.

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